eric@studioeric.com   |   917.804.7651   |   LinkedIn Profile

FREELANCE UX / UI DESIGNER

1997 – Present
Brooklyn, NY

- Strong contributor to product development and marketing strategy
- Expert in UX, information architecture, user flow, wireframe, responsive UI and website, email and banner design
- 200+ clients include Best Buy, COACH, Sephora, Johnson & Johnson, Bayer, Columbia House, AOL, Cingular, Xerox, Marie Claire, Reader’s Digest, WebMD and Minted

Sr. UX Designer (Contract)

Annalect
2016-2020
New York, NY

- Contributed to full lifecycle of in-house product initiatives
- Developed end-to-end UX documents including user interview scripts, personas, wireframes, prototypes and high fidelity mocks
- Contributed to new product strategy and development

Director of User Experience

MyLife.com
2012 – 2016
Los Angeles, CA

- Managed team of 6 UX and visual designers
- Contributed to research, strategy and user testing on various initiatives
- Created UX documents including user flow diagrams, wireframes and mocks

Creative Lead

Kodak Gallery
2008 – 2012
Emeryville, CA

- Managed team of 16 art directors, designers and copywriters
- Contributed to information architecture, UI/UX design and user testing
- Managed all marketing campaign ideation, planning and execution

Creative Director

VinTank
2008
Napa, CA

- Created marketing plans and designed sites & mobile apps for clients
- Executed digital and social strategies for various wine merchants
- Handled project management on all accounts

Cofounder + cso

Wine Direct (formerly Inertia Beverage Group)
2002 – 2008
Napa, CA

- Managed team of 8 designers, web developers and project managers
- Created information architecture and UI/UX for entire eCom & CMS platform
- Managed the design & on-board of 350+ wine brands worldwide to new platform

Creative Director

Enzyme Digital
2001 – 2002
New York, NY

- Designed sites, emails, banners and marketing collateral for clients
- Created logos, brand guidelines and identity material for clients
- Handled project management on all accounts

Art Director

Tribal DDB
1999 – 2001
New York, NY

- Designed sites, emails, banners and marketing collateral for clients
- Created logos, brand guidelines and identity material for clients
- Clients included Sony, Pepsi, Amtrak, Hasbro, Michelin, WB and Lockheed Martin

Graphic Designer / Web Developer

Planet Texas
1997 – 1999
Austin, TX

- Designed sites, emails, banners and print collateral for clients
- Created logos, brand guidelines and identity material for clients
- Clients included Cigar.com, Owners.com, Cholula and County Line BBQ